Director of Brand Marketing
Director, Program and Brand Marketing
Location: Toronto, Ontario, Hybrid, 3 days on-site
Language: English, advanced written and verbal communication required
Background Check Requirement: Criminal background check required
About the Opportunity
This is a senior brand leadership opportunity for someone who believes strong brands are built through clarity, consistency, and collaboration. As Director, Program and Brand Marketing, you’ll shape and champion a nationally recognized loyalty brand, ensuring it resonates with members, supports partner objectives, and drives measurable business outcomes.
You’ll work alongside cross-functional leaders in marketing, partnerships, analytics, and operations within a complex, multi-stakeholder organization in the financial services and consumer loyalty space. This role blends strategic vision with hands-on leadership, giving you the chance to influence how millions of Canadians experience and connect with a brand they use every day. You’ll also manage and lead a brand team of three direct reports, supporting their growth and ensuring alignment across all initiatives.
What’s in it for You
You’ll join a collaborative, people-first environment that values thoughtful leadership, data-driven decision-making, and creative excellence. This is a role where your voice matters, your expertise is trusted, and your impact is visible across the organization. Expect meaningful exposure to executive stakeholders, strong agency partnerships, and a culture that supports balance, curiosity, and professional growth.
Your Responsibilities
You’ll define and evolve brand positioning, value proposition, and messaging to support business and program goals.
In this role, you’ll act as the senior guardian of brand identity, ensuring consistency across all channels and touchpoints.
You’ll lead brand planning, KPI development, and performance measurement, translating insights into action.
You’ll oversee public relations, social presence, and brand governance, including agency and vendor management.
You’ll manage the brand marketing budget, ensuring spend is aligned to priorities and optimized for impact.
You’ll collaborate with internal teams and external partners to embed brand strategy across the organization.
You’ll manage and lead a brand team of three direct reports, mentoring and empowering them to deliver excellence.
Skills and Qualifications
6+ years of senior-level experience in brand or integrated marketing within a complex organization, preferable with a CPG, retail or B2C company
Proven success developing brand strategies that drive measurable business outcomes
Strong financial acumen with experience managing and optimizing marketing budgets
Excellent stakeholder influence and communication skills
Strategic, analytical thinker with a creative mindset
Experience in loyalty, retail, banking, or entertainment environments is an asset
Note from the Hiring Manager
“We’re looking for someone who can balance big-picture brand thinking with practical execution, and who genuinely enjoys bringing people together around a shared vision.”
Why Partner with Altis
If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.
We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals. All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.
