Salesforce Marketing Cloud Developer

Title: Salesforce Marketing Cloud Developer
Salary: $73,000 - 110,000 per year, plus exceptional benefits and perks, strong pension plan
Reports to: Salesforce Architect
Location: Toronto, ON (In-person interviews; hybrid work model likely)
Eligibility: Must be legally entitled to work in Canada
Security Requirement: Police background check including vulnerable sector screening

Roles and Responsibilities

• Campaign Development & Execution: Design, build, and manage multi-channel campaigns (email, SMS, push notifications) using Salesforce Marketing Cloud tools such as Journey Builder, Automation Studio, and Email Studio.'

• Data Architecture & Management: Design and maintain Data Extensions, Lists, and synchronized data structures with a solid understanding of Standard, Synchronized, and Salesforce Data Extensions.

• Platform Integration & Automation: Integrate Salesforce Marketing Cloud (SFMC) with Salesforce CRM and third-party platforms (e.g., Sitecore, Commercetools) using REST/SOAP APIs, Talend, or Snowflake. Configure and schedule automations for data imports, SQL queries, triggered sends, and recurring processes.

• Development & Troubleshooting: Develop and maintain AMPscript and SQL for dynamic content personalization and data manipulation. Monitor campaign and platform performance, troubleshoot issues across journeys, automations, and email sends, and ensure overall system stability.

Qualifications and Skills

• Minimum 3 years of hands-on experience developing solutions within Salesforce Marketing Cloud (SFMC) is mandatory. 
• Proficient in AMPscript, SSJS, SQL, HTML/CSS, and JSON for dynamic content and data manipulation.
• Strong understanding of Marketing Cloud Connect, API integrations, and data synchronization strategies.
• Experienced with core SFMC tools including Journey Builder, Automation Studio, and Email Studio.
• Knowledge of compliance frameworks such as CAN-SPAM, CASL, and data privacy regulations.
• Proven experience integrating SFMC with Salesforce CRM and external platforms.
• Deep understanding of Data Extensions, Contact Models, and Subscriber Management.
• Ability to translate marketing strategies into scalable, technical implementations.

Education

• Bachelor’s degree in Computer Science, Information Technology, Marketing Technology, or a related field (or equivalent experience).
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Developer, Consultant) are considered an asset.

We’re an equal opportunity employer committed to increasing diversity and inclusion in today’s workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minorities, women, LGBTQ candidates, and individuals with disabilities are encouraged to apply. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions.