Brand Product Education Specialist

Our client, a global outdoor apparel and equipment retailer, is seeking a Brand Product Education Specialist. This is a contract opportunity open to hybrid and remote working arrangements. Candidates must be eligible to work in Canada.

This is an equal parts, operational and executional role. The right candidate is obsessed with product detail and exercises exceptional communication skills, able to manage and execute plans across multiple teams, projects, and priorities effectively. This function will play a pivotal role working across the organization to build accurate assets supporting product knowledge. This role is responsible driving product education content and assets to engage all depts through design, product, brand and commercial. 

Responsibilities:

• Work in the creation, development, and execution of all product education content, assets, and programs 
• Strive for best-in-class assets including authenticity in the outdoors and endemic language, imagery, and adjacent gear and accessories - you must know product
• Own and manage a portfolio of content for Brand Product Education team as well as support with other portfolios
• Work closely with Design and Merch teams to understand design goals and partner in building product education content
• Working with the retail and wholesale training teams to bring product stories and technology to life for commercial partners.
• Partner with the brand marketing team on design and merch work groups. This will require interaction with designers, merchants, subject matter experts, and leaders across the organization
• Create accurate Product assets for internal education channels, stage gates and delivery of product education assets for sell in and sell through.
• Working with the creative studio, external agencies, and internal teams to develop and implement channel specific creative and content.
• Thinking creatively, understanding the role of content in informing marketing and programs, forging strong relationships at all levels of the organization and collaborates effectively with colleagues
• Keeping up-to-date and implement industry best practices and technology to drive knowledge sharing and engagement
• Must define success with metrics and analytics that measure the effectiveness of product education initiatives. Here are some of the things you could be working on in the future:
• Inspiring and executing fresh creative ideas on how to engage internal teams on product education
• Initiating and building education journeys on product, product systems, product design for internal and external teams
• Building digital capacity in brand to create a single repository for product info.
• Staying updated on industry trends, technological advancements, and competitive landscape within the technical outdoor apparel market. Leveraging this knowledge to enhance our educational offerings and maintain our competitive edge. 

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, Design or a related field.
• 5+years of related experience, preferably in at a brand, creative agency or apparel marketing
• Excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
• A natural networker and an inspiring story teller for all teams building product and product initiatives
• Baseline understanding of key franchises, innovations, categories
• Self motivated and proactive; continuously looking to bring new opportunities and ideas to the table

We’re an equal opportunity employer committed to increasing diversity and inclusion in today’s workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minorities, women, LGBTQ candidates, and individuals with disabilities are encouraged to apply. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions.