Digital Marketing Manager

We’re looking for a results-oriented Digital Marketing Manager to lead innovative digital strategies across multiple channels, with a focus on enhancing customer experience and driving brand growth in the Canadian market. This position plays a key role in managing digital advertising, e-commerce operations, email marketing, social media presence, and public relations efforts.

The ideal candidate is both strategic and hands-on, with a proven track record in DTC marketing, campaign performance optimization, and content-driven customer engagement.

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Primary Responsibilities

Digital Campaign Strategy & Execution

• Develop detailed campaign briefs that align with brand positioning and commercial targets.

• Collaborate with media partners and creative teams to ensure campaigns are tailored to local market needs.

• Set and manage budgets for digital initiatives, aligning with leadership to prioritize investment across channels.

• Monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies.

• Present regular insights and actionable reporting to guide marketing decisions.

E-Commerce & Website Optimization

• Oversee the Canadian direct-to-consumer (DTC) website experience, ensuring that product presentation, navigation, and promotions are optimized for user engagement.

• Drive traffic and revenue by refining merchandising strategies and leveraging analytics to inform content adjustments.

• Partner with internal teams to ensure product availability, timely updates, and a cohesive digital storefront experience.

• Lead initiatives to boost key performance indicators such as conversion rate, customer retention, average order value, and site traffic.

Customer Lifecycle & Email Marketing

• Design and implement targeted email marketing strategies that support the customer journey—from acquisition to loyalty.

• Manage campaign production including creative briefs, content approvals, QA, and deployment schedules.

• Use marketing automation platforms to launch lifecycle initiatives (e.g., welcome journeys, abandoned cart recovery, reactivation campaigns).

• Continuously optimize engagement through segmentation, A/B testing, and content personalization.

• Maintain email list health and compliance with data privacy regulations.

Social Media & Brand Communications

• Lead the creation and rollout of compelling social media campaigns that align with broader brand goals.

• Partner with agencies and influencers to amplify content and maintain a strong brand presence across key platforms.

• Engage with followers and manage interactions during high-visibility campaigns or time-sensitive escalations.

• Analyze performance data across channels and recommend course corrections to maximize ROI.

• Explore collaboration opportunities with content creators, partners, and media to elevate brand awareness.

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Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Minimum 5 years of experience in digital marketing, including hands-on work in CRM/email, DTC commerce, and social media.

• Proficient with marketing and analytics tools such as Salesforce (or similar), CMS platforms, Google Analytics, and SEO practices.

• Experience managing web merchandising and consumer-facing digital campaigns in a B2C environment.

• Ability to interpret performance data and turn insights into action.

• Strong project management, communication, and stakeholder coordination skills.

• Experience working with agencies and third-party vendors.

• Bilingualism in English and French is a plus.

We’re an equal opportunity employer committed to increasing diversity and inclusion in today’s workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minorities, women, LGBTQ candidates, and individuals with disabilities are encouraged to apply. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions.