Senior Marketing Analyst

Location: Toronto, ON or St. Catharine's, ON (Hybrid; minimum 1 day per week in office)
Language: Excellent written and verbal English communication skills
Duration: 18-month contract with potential to extend 
Background Check Requirement: Criminal and credit background check, references, and education verification required

About the Opportunity
Are you passionate about turning data into meaningful business insights? We are partnering with a well-established financial services organization to find a Senior Marketing Analyst who will play a key role in shaping marketing strategy through advanced analytics, audience segmentation, campaign performance measurement, and data-driven decision making.

In this collaborative role, you will work closely with marketing, analytics, technology, sales, and business stakeholders to deliver actionable insights that improve campaign performance, enhance the customer experience, and support strategic business growth. This is an exciting opportunity for someone who enjoys solving complex problems, embracing innovation, and leveraging AI and automation to improve processes.

What’s In It for You
Join a collaborative and forward-thinking team that values innovation, curiosity, and continuous improvement. You'll have the opportunity to work alongside experienced professionals, contribute to meaningful business initiatives and large-scale projects, and expand your expertise in advanced analytics, marketing technology, and automation while enjoying the flexibility of a hybrid work environment.

Your Responsibilities

• You'll measure and evaluate the effectiveness of marketing initiatives across digital, email, social, paid, organic, and brand channels while delivering actionable recommendations.
• You'll develop dashboards, reports, predictive models, and business insights that support strategic marketing decisions and organizational goals.
• You'll lead audience segmentation, campaign deployment, and marketing performance analysis using platforms such as Dynamics 365, Soapbox, Google, Meta, and other marketing technologies.
• You'll collaborate with cross-functional teams to improve data quality, marketing attribution, CRM capabilities, and reporting processes while supporting AI and automation initiatives.
• You'll conduct A/B testing, customer analysis, and market research to identify growth opportunities and enhance campaign performance.
• You'll ensure marketing communications meet data quality standards and comply with applicable privacy and regulatory requirements.

Skills and Qualifications

• 3-5+ years of experience in an analytics-focused role.
• Degree or diploma in Mathematics, Statistics, Computer Science, or a related discipline.
• Advanced SQL and PySpark experience within a Microsoft Fabric environment, with proficiency in Excel, Power BI, SAS, and Google Analytics required.
• Hands-on experience with marketing platforms including Dynamics 365, Google, Meta, Soapbox, and customer segmentation tools.
• Experience using Python, R, VBA, or similar scripting languages for automation is considered a strong asset
• Strong analytical, presentation, and stakeholder management skills with the ability to translate complex data into clear business recommendations.
• Demonstrated ability to manage multiple priorities, build cross-functional relationships, mentor colleagues, and embrace AI-enabled technologies to improve efficiency.

Why Partner with Altis
If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.

We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals. All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.