Marketing Analyst, Customer Analytics

Location: Greater Toronto Area, ON, Hybrid, 1 day per month on-site
Language: Excellent written and verbal communication skills in English
Permanent Position

About the Opportunity
Are you passionate about turning customer data into meaningful business insights? We are partnering with a leading retail organization seeking a Senior Analyst, Customer Analytics to support strategic marketing initiatives through advanced analytics, customer segmentation, and data-driven recommendations. In this role, you'll collaborate with marketing leaders to uncover opportunities that enhance customer engagement, drive personalization, and improve campaign performance.

Working alongside cross-functional teams across Marketing, IT, and Finance, you'll play a key role in helping the organization better understand customer behaviour and make informed business decisions. This is an exciting opportunity for someone who enjoys solving complex problems, influencing strategy, and working with modern analytics tools in a collaborative environment.

What's In It for You
Join a collaborative team where curiosity, innovation, and continuous learning are encouraged. You'll have the opportunity to influence business strategy through analytics, work with experienced professionals across multiple functions, and contribute to initiatives that directly impact customer experience and business growth. This organization values collaboration, flexibility, and professional development while empowering employees to bring forward new ideas.

Your Responsibilities
• You'll develop and enhance reporting for marketing campaigns, promotions, and customer events, delivering meaningful performance insights.
• You'll build customer segments and advanced analytical models, including RFM, Lifetime Value, basket analysis, and predictive models to support targeted marketing initiatives.
• You'll conduct pre and post campaign analysis, identifying opportunities to improve customer acquisition, retention, and cross-sell performance.
• You'll source, extract, and analyze data from multiple internal databases using SQL and advanced analytics tools.
• You'll collaborate with Marketing, IT, and Finance teams to translate business questions into actionable recommendations.
• You'll respond to ad hoc analytical requests while supporting broader customer analytics and personalization strategies.

Skills and Qualifications
• 4+ years of experience in database marketing, business intelligence, or customer analytics, preferably within a retail environment.
• 3+ years of hands-on experience using SQL, Python, R, and Tableau.
• Strong experience building advanced analytical models, including customer segmentation, RFM, Lifetime Value (LTV), basket analysis, and predictive analytics.
• Experience presenting analytical findings that influence business decisions and marketing strategies.
• Excellent communication, problem-solving, and stakeholder management skills with the ability to work across cross-functional teams.
• University degree in Mathematics, Statistics, Marketing, Business Intelligence, or a related discipline.
• Experience with cloud platforms, Looker, or big data architectures is considered a strong asset.

Note from the Hiring Manager
"We're looking for someone who's naturally curious, enjoys solving business problems with data, and isn't afraid to challenge assumptions. If you're excited by turning insights into action and collaborating with great people, we'd love to meet you."

Why Partner with Altis
If you've never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you're a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.

We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals. All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.