Marketing Specialist

Location: Ottawa, ON, Hybrid (1–2 days per week in office)
Language: English, strong written and spoken communication skills required
Duration: Contract
Background Check Requirement: Government of Canada Reliability Status clearance required

About the Opportunity
Join a high-performing marketing team within a leading Canadian financial services organization dedicated to supporting business growth and economic development. This opportunity is ideal for a marketing automation professional who thrives on building engaging digital experiences and transforming data-driven insights into impactful customer journeys.

Working closely with cross-functional marketing, product, and digital teams, you will play a key role in delivering personalized, tested, and optimized email marketing programs. Your expertise in marketing automation, email development, and campaign optimization will help drive demand generation initiatives while contributing to a culture of continuous improvement and innovation.

What’s In It for You
• Opportunity to work on high-impact national marketing initiatives
• Exposure to modern marketing automation platforms and digital technologies
• Collaborative agile environment that values innovation and continuous learning
• Ability to influence campaign strategy and process improvements across marketing functions
• Meaningful work supporting Canadian businesses through effective digital engagement

Your Responsibilities
• You’ll build, deploy, test, and optimize email campaigns, automated programs, and customer journeys using marketing automation platforms.
• You’ll develop responsive and accessible email templates, landing pages, and digital assets using HTML, CSS, JavaScript, and JSON.
• You’ll collaborate with stakeholders, product owners, and agile squad members to enhance campaign performance and customer engagement.
• You’ll analyze campaign results, identify opportunities for optimization, and recommend improvements based on data and testing outcomes.
• You’ll manage multiple projects simultaneously while maintaining high-quality deliverables and meeting established deadlines.
• You’ll participate in agile ceremonies and maintain accurate work tracking through Azure DevOps.
• You’ll ensure all activities align with email governance standards, CASL requirements, privacy regulations, and digital marketing best practices.

Skills and Qualifications
• 5+ years of digital marketing experience, including at least 3 years of hands-on email marketing experience within a B2B environment.
• 3+ years of experience using Oracle Eloqua or a comparable marketing automation or CRM platform.
• 3+ years of experience developing responsive email templates and landing pages using HTML, CSS, JavaScript, and JSON.
• Strong knowledge of B2B marketing best practices, email operations, lead nurturing, lead scoring, and CASL compliance.
• Proven ability to deliver complex campaigns involving forms, landing pages, workflows, automated programs, and professional-grade HTML emails.
• Excellent organizational, communication, and stakeholder management skills.
• Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, or equivalent practical experience.

Why Partner with Altis
If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.

We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals. All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.